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W*H*Y Trap elements coming together

As we near our Fall trade show season, the raw materials needed to start producing the W*H*Y Trap for Wasps, Hornets & Yellowjackets are coming together. In the past two weeks, we've received elements of the packaging for the W*H*Y Trap, which makes the Marketing team quite happy.

Here's the cardboard "wrap" which goes around the trap. Note the diagram showing all 20 species that the trap catches and their corresponding markings. 


Here's the foil pouch which contains the W*H*Y attractant refills:


Here's the header card that goes on top of our floor display:


And here's the display box for our W*H*Y attractant:


I'm banking on all these elements grabbing the consumer's attention in a store environment and communicating the quality of the product. Our wonderful designers at Sigma get the credit for the striking graphics, and Spokane Packaging for the design of the cardboard wrap and displays.   

August 20, 2008 in Life at Sterling, New RESCUE! Products, WHY Trap | Permalink


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