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Gang members invade our WHY Trap exhibit...

...Actually, it was just us. On Day 2 of the National Hardware Show, the RESCUE! Sales & Marketing team hammed it up in "biker gang" jackets. Alyssa was a wasp, Jim was a hornet, and Jonathan and I were yellowjackets.

Here we are approaching the Convention Center...


And in the booth...



These outfits reflect the concept we used in one of our new TV commercials for the WHY Trap. Called "Rumble", the spot shows a family in their backyard about to enjoy some hamburgers from the barbecue. Suddenly, a gang of "yellowjackets" (3 guys in yellow jackets) bust through the gate to crash the picnic. They are followed by three wasp women, and three bad hornets who close in on the family, digging into the potato salad and Kool-Aid, poking the hamburgers on the barbecue and threatening to sting. The WHY Trap comes to the rescue, as mom hangs it up in a tree to draw the "gang members" away from the family's patio.

The spot was conceived by Jones Advertising of Seattle, and produced by North by Northwest in Spokane, Washington. You can see it here.

May 9, 2008 in New RESCUE! Products | Permalink


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