Is Pittsburgh the epicenter of the stink bug invasion?
What's happening in Pittsburgh to make stink bugs such a hot topic? Looks like a warming trend where daytime temps reached the 60s this past week is playing a role in stirring up these stinky specimens. The adult bugs are getting restless inside the houses where they found shelter when the weather turned colder last fall.
Thanks to this Post-Gazette blog post, this Post-Gazette article, this WPXI-TV news story, and this one on KDKA-TV, we're getting an extraordinary response from western Pennsylvania for our Stink Bug Trap. Retailers in the area are on it, too, letting us know they're hot to get the product on their shelves!
We know that inside the house, stink bugs respond to light and seek moisture. When they are disturbed or threatened, they emit a chemical defensive secretion. In lay terms, they stink!
Whether it's flushing them down the toilet, vacuuming them (which causes that chemical defense) or dunking them in a water/dish soap mixture, people are getting by with home remedies for now because there is no effective extermination method.
The good news is that these overwintering adults will start to leave the house when spring's warmer temperatures hit.
We wish it were sooner, folks, but help is on the way... Hang on for the RESCUE! Stink Bug Trap, coming July 2011!
More about the RESCUE! Stink Bug Trap
A comment on our last blog post brought up some good points and questions about the product that we want to answer here.
Q: Will the Stink Bug Trap attract more stink bugs onto your property that wouldn't ordinarily be there?
A: No. The RESCUE! Stink Bug Trap will catch stink bugs within a 20-foot radius. It will attract the bugs that are already in your yard and prevent them from damaging your garden or getting in your house. All of our RESCUE! traps work this way, in fact -- it's a misconception to believe that they lure insects from all over the neighborhood.
Q: Will the trap work indoors?
A: No, the trap is intended for use outdoors to prevent the stink bugs from doing damage in your garden or getting inside your house. Once stink bugs are inside your house, they do not respond to the pheromone lures. If our testing leads us to a solution for catching stink bugs indoors, we will most certainly share that.
Q: Some stink bugs are beneficial. Will the trap catch them along with the pests?
A: We recognize that some stink bugs, like the Spined Soldier Bug, are beneficial. The RESCUE! Stink Bug Trap will catch the stink bugs that are pests and leave the beneficial insects alone.
Keep your questions coming!
We're going to Houston!
I'm excited to go to Houston next month to represent RESCUE! at the "Mom 2.0 Summit: An Open Conversation Between Moms and Marketers". We want moms to know about our environmentally responsible products to keep their families safe from pest insects like wasps, hornets and yellowjackets.
If anyone reading this is attending the Summit, let us know! I'd love to meet you.
Follow RESCUE on Twitter. Why? Bee-cause!
RESCUE! Pest Control Products now has a presence on Twitter. You can find us there and follow our updates at WHYRESCUE. (RESCUE was already taken, and we have the WHY Trap coming, so that's why we chose that username!)
Can't wait for ACE to discover WHY
We're excited to introduce the W*H*Y Trap for Wasps, Hornets & Yellowjackets to Ace Hardware and their dealers this week in St. Louis. Ace was the first national account to recognize the potential of the W*H*Y Trap last spring, and their buyers added the product to their lawn & garden lineup without hesitation.
Stay tuned for blogging from the Ace show.
W*H*Y Trap gets its close-up
The new W*H*Y Trap for Wasps, Hornets & Yellowjackets makes its debut on retail shelves early next year, and we plan to support the launch with TV advertising. We have some great TV spots in the can already, but one crucial shot we were lacking was a good close-up of the W*H*Y Trap in action with live insects buzzing around inside.
Wasp, hornet and yellowjacket colonies reach their peak at the end of summer, as we've pointed out in previous postings. And so, hoping to get a good "body count" inside the trap, we waited out the summer and set aside time last week to get that crucial close-up shot with the help of North by Northwest Productions.
But some heavy wind forced us to move inside the garage to film it in front of an open window...
Not to worry -- here's how it looked on the screen... beautiful!
Find RESCUE! on Facebook
Check out "RESCUE! -- Responsible Insect Control for Outdoor Living". We'd love it if you became a fan!
Let the blogging begin!
Welcome to the RESCUE! BugBlog. My name is Stephanie and I'm the head marketer for Sterling International, manufacturers of RESCUE! Pest Control Products. (As of this post, I'm also the chief blogger!) I've worked in marketing for 15 years -- nine of which have been spent at this great company. What I appreciate most about Sterling is the entrepreneurial spirit of our team. One of my goals for this blog is to help you, the reader, catch a glimpse of that spirit.
Before we begin, a little housekeeping is in order. Being new to the blogosphere, we want to start off right with our RESCUE! BugBlog policy:
- We will tell the truth.
- We will not delete comments unless they are spam, off-topic or defamatory.
- We will reply to comments when appropriate as promptly as possible.
- We will link to online references and original source materials directly.
- We will disagree with other opinions respectfully.
- We will keep confidential and proprietary company information and projects private.
- We welcome questions about our products and the insects they are intended to catch or lure. Unfortunately, time will not permit us to answer questions about insects that are outside our realm of expertise or study. We will endeavor to direct any such questions to resources (other web sites, printed material, or service agencies) that may prove helpful in your search for information.