All hands on deck
One phrase you'll never hear at Sterling International: "That's not my job." No one here is above doing any task, because we're all invested in the success of our company.
Today was a perfect example. In order to produce enough W*H*Y Traps to meet a truckload shipment to Wal-Mart, everyone from the office -- the President, his wife, the Vice Presidents, our General Counsel, Marketing, Customer Service and R&D -- worked the assembly line today. Our blistering pace produced 6 pallets' worth (3,360 traps) in four hours.
Below L-R: General Counsel Bob Loomis, VP of Sales Jim Oxley, Gigi Schneidmiller and President Rod Schneidmiller set the pace at the beginning of the line.
Below: Personnel from Marketing, Customer Service, R&D and Operations load attractant into the traps, attach lids, and enclose the traps in the cardboard packaging before they're boxed up.
This isn't the first time we've been "all hands on deck". It's happened various times in our 27-year history.
One of the examples our President likes to cite took place in the late 1980s. He explains: "Sterling got a call from L&L Nursery Supply, a major distributor of our products. They had a regional account out of Portland, OR called Bi-Mart that was carrying another brand of yellowjacket trap, but that manufacturer was done shipping product for the year.
"It was early afternoon on a Thursday. We were told that if we could get yellowjacket traps to them by Friday, they would buy our product. However, we didn't have the product made up, and the day's deadline for shipping had passed. We pledged to do what we could.
"We had the office staff and everyone else out there assembling traps, and we held off the truck until 7 p.m. I personally loaded up the trailer. Thankfully, Spokane to Portland was one day service, so L&L was able to get product into the Bi-Mart stores on Friday.
"And Bi-Mart has been a customer of ours ever since."
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