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W*H*Y Trap gets its close-up

The new W*H*Y Trap for Wasps, Hornets & Yellowjackets makes its debut on retail shelves early next year, and we plan to support the launch with TV advertising. We have some great TV spots in the can already, but one crucial shot we were lacking was a good close-up of the W*H*Y Trap in action with live insects buzzing around inside.

Wasp, hornet and yellowjacket colonies reach their peak at the end of summer, as we've pointed out in previous postings. And so, hoping to get a good "body count" inside the trap, we waited out the summer and set aside time last week to get that crucial close-up shot with the help of North by Northwest Productions.

We started with a trap full of European Paper Wasps, Bald-faced Hornets and Yellowjackets...

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But some heavy wind forced us to move inside the garage to film it in front of an open window...

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Not to worry -- here's how it looked on the screen... beautiful!

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September 3, 2008 in Hornets, Introductions, Life at Sterling, New RESCUE! Products, Video, Wasps, WHY Trap, Yellowjackets | Permalink

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Comments

Great, you have your TV spot, but why not make the product available NOW (fall, 2008)??!! The wasps aren't going to be watching your informercials and will be in full action this fall.

Posted by: James Craner | Sep 7, 2008 12:08:06 PM

Dr. Craner, thanks for your interest in the W*H*Y Trap. We created prototypes of the product this spring and summer to present to our key accounts. We will continue to gauge the demand for the W*H*Y Trap this Fall as we present it to dealers at trade shows. Our plan is to be in production with it in November, and start shipping January 1st or earlier. That is our selling cycle. The reason we've put our TV spots out there now is to get people excited about the product... similar to a movie trailer.

Posted by: Stephanie | Sep 8, 2008 4:34:30 PM

We need your WHY traps NOW!! We have a home in Winthrop, Washington, where wasps invade every September through cracks between wood beams and walls. Regularly we try to caulk to create a barrier. Outside we can see hundreds, perhaps thousands, of wasps swarming and looking for a way to get inside the house. Currently, outside we have several RESCUE traps, which do an excellent job of attracting yellowjackets but not wasps. We desperately need effective wasp traps to use outside to keep wasps outside, not inside. Help! We would like to test the WHY traps if that is possible before they go on the market. Otherwise, would you please let us know when the WHY traps will be available and where to purchase them now or at least in advance of the spring wasp nesting season. Thank you for developing the WHY traps and for your response.

Posted by: Peter & Lynn Lewicki | Sep 29, 2008 2:59:16 PM

Peter and Lynn, thank you for your interest in the W*H*Y Trap. We want to get it in your hands as soon as possible. We will be shipping to stores after the first of the year, and I believe an Ace Hardware store in your town of Winthrop, Washington will be one of the first to carry it. Rest assured, you will be able to purchase the W*H*Y Trap before the queens come out next year.

Posted by: Stephanie | Sep 29, 2008 4:12:55 PM

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