Sacramento: Catching yellowjacket queens
The "Garden Detective" for the Sacramento Bee gets it right: Trap yellowjackets early to avoid later infestation. Specifically, you'll be catching the queens at this point in the season, before they build their nests. But you'll want to change out the bait every two weeks, not six as the article suggests -- unless you're using the RESCUE! 10-week Yellowjacket Attractant Cartridge.
Oh, and Sacbee, I'll forgive the photo!
Yellowjacket Trap on ice
Beetles barnstorming the U.S.
Most of the maps found on the web -- including this map, this map and even this 2005 map -- are pretty outdated, as they all show Japanese Beetles not getting much farther than Illinois. But the past few years, even the state of Utah has reported Japanese Beetle sightings (see previous BugBlog posts on Japanese Beetles).
It's getting so bad that the USDA has issued this "Wanted" poster:
Signs of spring?
So much for the signs of spring here in the Northwest. Two days in, this is what spring brought us this morning:
No, I didn't have my trap out early. Like so many others, I neglected to take my Yellowjacket Trap down at the end of last season.
Discover W-H-Y on 5.06.08
I'm tickled green (not pink -- see previous post) to announce a forthcoming... er, announcement.
This is big: A new RESCUE! product. Our scientists have been toiling for years both in the lab and the field to create a product that's been in demand by many of our customers. It's almost ready to unveil.
Seven weeks from today, we will show you W-H-Y.
We reveal W-H-Y on May 6, 2008. The answer is worth waiting for!
Wearin' of the (RESCUE!) green
As a marketer, I believe a signature color is a big part of a brand identity. IBM for years has been known as "Big Blue". UPS owns the color brown and is asking in their ads, "What can Brown do for you?". Orange can often make one think of Home Depot. McDonald's pairs red with the golden arches. The Susan G. Komen Foundation has made pink a huge part of the breast cancer awareness movement.
For our 25th anniversary, we worked with our longtime graphic design firm, Sigma, to update the RESCUE! logo. With their help, we adopted a bright shade of green as our signature color. The choice was a natural one, as our flagship product -- the RESCUE! Yellowjacket Trap -- is known for its striking neon green transparent hue. Using this color (Pantone 381c/388u) throughout our packaging and marketing materials has unified the look of everything RESCUE!. It's such an unusual color that it jumps out at you when you see it, and we love it so much that we've been on the hunt for anything "electric green", as we like to call it.
When I want to check to see if the green is 'our' green, I get out my business card, which is flood-coated on the back. Here it is compared to the trap:
I bought these bins for my office because they were a close match:
Found this tumbler at Target and bought a bunch for the lunchroom. The pen is a new logo item as a giveaway for our trade shows:
Nothing says loyalty to your brand like wearing the signature color on your feet. Here's what I found on the back of a recent J. Crew catalog... it's pretty close:
I didn't buy this Key Lime cheesecake at Costco, but was sure tempted to:
The current spring thaw after a record snowfall this year has people in the Northwest itching to get outside and start sprucing up the yard. (Mine is in this ugly matted grayish-brown stage and partially covered with some leaves I missed raking up before the snow fell.) However, this past weekend I spruced up the inside of my house instead, heeding the advice of "Yardening*" guru Jeff Ball:
"If you tromp around on a lawn that has not dried out properly, you are hurting the grass plants as well as causing compaction damage to the soil under the turf. Do not dig the vegetable garden, do not start digging in the flower beds, and avoid too much walking on the lawn until the soil has dried out from its winter soaking."
Jeff has appeared on the Today Show as their gardening expert and highlighted our Reusable Yellowjacket Trap in a feature on pest control. I had the pleasure of meeting him a number of years ago at a Garden Writers' Association event.
*Notice I said "yardening", not "gardening". Jeff Ball's web site, newsletter, blog and column in the Detroit News are aimed at "yardeners": those homeowners who work outdoors mostly on the weekends to achieve an attractive well-tended lawn with perennials, annuals, and perhaps a few veggies or herbs growing -- but not a full-on vegetable garden. An important niche there, and one in which I would count myself. Check out Jeff's free "Yardener's Advisor" newsletter, which you can customize to get advice on the plants specific to your yard and how to care for them each month.