RESCUE! BugBlog

Coverage from the National Hardware Show

AVING Global News Network covered the debut of our W-H-Y Trap for wasps, hornets and yellowjackets last week at the National Hardware Show. Here's the link to their story and photos.

Gang members invade our WHY Trap exhibit...

...Actually, it was just us. On Day 2 of the National Hardware Show, the RESCUE! Sales & Marketing team hammed it up in "biker gang" jackets. Alyssa was a wasp, Jim was a hornet, and Jonathan and I were yellowjackets.

Here we are approaching the Convention Center...

And in the booth...

These outfits reflect the concept we used in one of our new TV commercials for the WHY Trap. Called "Rumble", the spot shows a family in their backyard about to enjoy some hamburgers from the barbecue. Suddenly, a gang of "yellowjackets" (3 guys in yellow jackets) bust through the gate to crash the picnic. They are followed by three wasp women, and three bad hornets who close in on the family, digging into the potato salad and Kool-Aid, poking the hamburgers on the barbecue and threatening to sting. The WHY Trap comes to the rescue, as mom hangs it up in a tree to draw the "gang members" away from the family's patio.

The spot was conceived by Jones Advertising of Seattle, and produced by North by Northwest in Spokane, Washington. You can see it here.

WHY Trap gets formal introduction at the National Hardware Show

We've been having a fun time telling National Hardware Show attendees about the new WHY Trap for wasps, hornets and yellowjackets. Not only are people excited about the product, but we're also getting positive comments about the overall impression of our booth -- the product packaging, displays and the backdrops. Here are some photos that show everything off:

The large sign above the booth is 8 feet long and rotates. It reads: "WHY -- The answer is here." and has one of each insect on each panel.

Here's our team on the first day, each holding a WHY trap sample.

Our California-based sales reps got the rundown on the WHY Trap from all of us.

Our company president, Rod Schneidmiller, showed Issaquah, Washington-based sales rep Mike LaLande how the WHY Trap works.

 

Our sales reps in Portland, Candie and Craig Dunn, are excited about showing the WHY Trap to their key accounts.

Stay tuned for photos from Day 2 of the Hardware Show!

The world is getting to know WHY

While we in the Sales and Marketing team were introducing the WHY Trap at the National Hardware Show yesterday, those who had a hand in its creation and launch were showing their solidarity with us by wearing their "I know WHY" t-shirts. Here is one of our field testers, Dr. Eric J. Rebek, checking a trap prototype in Oklahoma:

What is WHY? Wonder no more.

The big day is finally here! No more teasing everyone with the sly WHY references.

Ta-da! Introducing the W-H-Y Trap for wasps, hornets and yellowjackets.

 

It's our newest addition to the line of RESCUE! Pest Control Products. The W-H-Y Trap will catch 18 species of stinging pest insects, including:

• 4 species of Paper Wasps
• Bald-faced Hornets and European Hornets
• 12 species of Yellowjackets

We're so excited to bring this product to you.

For over six years, our scientists have been working diligently to "crack the code" for wasps, hornets and yellowjackets, and develop the attractants and trap design that works on all 18 species. Aside from their intensive work in the lab, they've had to spend gobs of time in the field to gather live insects from their nests -- often dressed like this:

Our Customer Service department has fielded thousands of calls from people wanting a trap for wasps and hornets in addition to yellowjackets. Now, instead of "We're working on it", they can say "We have it!"

Our Marketing and Sales departments are showing it to the movers and shakers in the home improvement industry this week at the National Hardware Show.

To get your W-H-Y fix and find out all about this product, you can go to www.whyistheanswer.com.

Stay tuned for updates from Vegas!